DDM Content Solutions, with the help of the Dotdash Meredith research team, surveyed 2,700 Americans from three distinct generations — Gen Z, Millennials and Gen X — to determine which content formats consumers require to help them take decisive action within their lives.
Across all industries, content impacts every decision on a customer’s journey. But how can marketers determine which content format to use in a world where customers have less and less time to achieve their needs? Should marketers use articles, listicles, infographics, videos, quizzes, custom magazines or some combination of these?
TLDR: The answer is always a combination of factors such as generation, complexity of information needed and subject matter. But there are some guidelines we were able to uncover.
DDM Content Solutions sheds light on these questions in our newest white paper, “A Quantitative Study to Determine Optimal Content Formats,” which was revealed at Content Connect 2024, the first-of-its-kind conference all about content marketing, produced and hosted by DDM Content Solutions and Knotch.
Download the study at the button below!