Are your content channels working as hard as they should be? Our audits assess where and how your content lives, measuring performance and identifying optimization opportunities. From owned and operated to social platforms and emerging channels, we'll help you fine-tune your ecosystem for maximum return on your content investment.

Audits include:

  • Inventory of all active content channels across owned, earned and paid media
  • Performance analysis by channel, format, audience engagement and conversion impact
  • Evaluation of content consistency, brand voice and visual identity across platforms
  • Identification of underperforming channels, pieces of content or overlapping content efforts
  • Actionable recommendations to streamline, scale or sunset channels as needed

Explore examples of our Content Strategy work

CVS

Wellness Zone

Health content designed to inform, support and inspire.
Regions Bank

Insights

Thought leadership across print, podcasts and portfolios.
Lowe's

Refresh for Less

DIY dreams brought to life with a custom digital experience.

Explore insights related to Content Strategy

A Quantitative Study to Determine Optimal Content Formats

DDM Content Solutions, with the help of the Dotdash Meredith research team, surveyed 2,700…

Read More

Can Recipes Anchor a Content Strategy?

As the saying goes, everyone has to eat. But what people eat — and how they consume food-related…

Read More

Confused by the Term “Brand Voice”? Learn More About This Key Component of Content Marketing Strategy

The area that seems to generate the most questions when creating a content strategy for clients is…

Read More